Shopify stores with Sezzle detected but Afterpay not detected

StoreRadar observed 1,288 stores in a population of 300,332 on 17 October 2026.

Buyer question

Which Shopify stores show Sezzle while Afterpay is not detected, and how does this observed cohort divide by vertical for target-audience mapping?

This research is intended to compare same-category Shopify store cohorts where Sezzle was observed and Afterpay was not detected for integration, extension, or competitor-campaign research.

1,288

Observed stores in the Sezzle detected; Afterpay not detected cohort · population denominator 300,332 · snapshot 17 October 2026

1,288 of 1,433 stores with a public Sezzle signal had no detected Afterpay signal (89.9%) in the same snapshot. Among 1,280 stores with a known catalog size, the largest reported group was 200+ products (676).

A missing public signal does not prove the excluded app is absent, incompatible, or unwanted.

Snapshot takeaways

Among 1,433 stores with a public Sezzle signal, 145 also showed a public Afterpay signal and 1,288 did not show it (89.9% of the Sezzle signal cohort).
Largest recorded catalog size group: 200+ products, 676 of 1,280 known values (52.8%).
Largest recorded vertical group: Womenswear, 132 of 647 known values (20.4%).
Largest recorded country group: CA, 276 of 316 known values (87.3%).

These comparisons use only the dated aggregate values shown below.

Signals and cohort

Signal	Observed evidence
Sezzle	1,433 stores with a public signal
Afterpay	145 of 1,433 stores with the installed signal also showed this public signal
All cohort conditions	1,288 stores

How big are their product lists?

Known values for 1,280 of 1,288 cohort stores.

Observed group	Stores	Share of known values
200+ products	676	52.8%
50–199 products	321	25.1%
10–49 products	231	18.0%
1–9 products	52	4.1%

What do these stores sell?

Known values for 647 of 1,288 cohort stores.

Observed group	Stores	Share of known values
Womenswear	132	20.4%
Streetwear	40	6.2%
Supplements	37	5.7%
Fine Jewelry	35	5.4%
Hair Care	32	4.9%

Where are these stores?

Known values for 316 of 1,288 cohort stores.

Observed group	Stores	Share of known values
CA	276	87.3%
AU	25	7.9%
US	12	3.8%
AE	2	0.6%
GB	1	0.3%

What the observation means

StoreRadar detected a public Sezzle signal on these stores. A public Afterpay signal was not detected in this filtered cohort. This is a detector non-observation; it does not prove the excluded app is absent or incompatible.

Counts describe public storefront observations in a dated snapshot. They can change as storefronts and their visible signals change.

Start with this audience

Use these observed storefront signals as a starting cohort, then choose the catalog, country and offer filters that fit your campaign.

SELECTED AUDIENCE

Sezzle detected; Afterpay not detectedThe installed app and non-detection conditions on this page are selected for your campaign.

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